Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

COMM 240 Principles of Public Relations: Books at SAU Library

The history, tools and theories of public relations. "Studies how public relations fits into an organization's marketing program; the practice, procedures and duties of public relations professionals . . . "

SAU books

A selection of books on the topic. This is not an exhaustive list. Subject headings to use include:

  • crisis management
  • public relations
  • advertising - case studies
  • corporate image