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COMM 240 Principles of Public Relations: Books held by Rivershare Libraries

The history, tools and theories of public relations. "Studies how public relations fits into an organization's marketing program; the practice, procedures and duties of public relations professionals . . . "

SAU books

A selection of books on the topic. This is not an exhaustive list. Subject headings to use include:

  • crisis management
  • public relations
  • advertising - case studies
  • corporate image

Book in other Rivershare libraries

To learn how to borrow books from other Rivershare libraries, open the tab "How-to tutorials."