COMM 353: Cases and Research in Strategic Communication: Home
Introduction to the methods of information gathering used to plan and evaluate public relations strategies and campaigns. Includes secondary research, focus group research, content analysis, and survey research.
Alphabetical listing of SAU subscription databases with content descriptions.
Off-campus Database Access
If you are OFF CAMPUSclick hereto access the electronic databases for journals, magazines, and e-books that require login information. You will be asked to login with your SAU computer username and password. If you do not have a SAU computer username and password, please contact Information Technology at (563) 333-6368.